Pelican Media Haus
Made for Ray and Lucia
Marketing Kit
2741 Cassara Lane · Melbourne, FL
We made every piece in this kit for you and this home.
Ray BenedettiCalloway & Finch Real Estate
Lucia BenedettiCalloway & Finch Real Estate
Two Agents. One Family.
21
videos
170
posts and graphics
20
print pieces
A sample kit. The agents and the street name are made up; the home is a real one we shot. Yours is made from your listing, with your face and brokerage.
Add it to your next shootIn your kit
Your kit has 20 videos in four looks, each one walking the listing from Just Listed to Just Sold, plus a Facebook Marketplace video. It also has 170 posts, stories, carousels and ads with captions ready to copy, and 20 print pieces for the open house and the neighbors. Every piece carries both of your names and faces.
Choose your look
Pick one and the videos below change to match.
01
The videos
Reels and stage videos cut on the beat, sized for Instagram, Facebook and TikTok.
The graphics leave out the day, the time and the price on purpose. Copy the caption, fill in the [brackets] and post.
Showing the Headline look.Change the look
Just Listed
Headline · 9:16
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. 🛏️ A screened lanai with a full outdoor kitchen, bar seating and a hot tub. 4 beds, 3.5 baths and a 3-car garage. Two kitchen islands and double wall ovens. A home office with built-in shelves. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Coming Soon
Headline · 9:16
A lanai over a pond. Coming soon to West Melbourne Lakes. 🛏️ 2741 Cassara Lane has 4 beds, 3.5 baths, a 3-car garage and a home office. The screened lanai has a full outdoor kitchen and a hot tub. On the market [date]. Want a first look? Call us before it lists. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Open House
Headline · 9:16
Come see the pond from the lanai. 🗓️ Open house at 2741 Cassara Lane in West Melbourne Lakes: [day], [start time] to [end time]. We will be there. The lanai has a full outdoor kitchen and a hot tub, and the kitchen has two islands and double wall ovens. Questions before then? 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Price Improved
Headline · 9:16
Same pond view. Same outdoor kitchen. New price. 💰 2741 Cassara Lane in West Melbourne Lakes is now [new price]. Still 4 beds, 3.5 baths, a 3-car garage and a hot tub on the screened lanai. 🔑 Come see the lanai for yourself. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Just Sold
Headline · 9:16
Just sold in West Melbourne Lakes: 2741 Cassara Lane. Thank you to everyone who came through. Thinking about selling? Ask Ray or Lucia what your home is worth. We will tell you. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
02
Facebook Marketplace video
One video made for your Marketplace listing, under the 60-second limit.
Facebook Marketplace video
4:5 · under the 60-second limit
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. 🛏️ A screened lanai with a full outdoor kitchen, bar seating and a hot tub. 4 beds, 3.5 baths and a 3-car garage. Two kitchen islands and double wall ovens. A home office with built-in shelves. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Made for Marketplace
- Sized 4:5, so it fills more of a phone screen than a wide video.
- Under one minute, the longest video Marketplace takes.
- Add it to your Marketplace listing with the photos.
04
Carousels
Swipe-through posts with the caption written. Paste it and post.
Atelier carousel
8 slides · Just Listed
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. Swipe for the lanai, the rooms, the hot tub and the home office. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Coastal carousel
8 slides · Just Listed
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. Swipe for the lanai, the rooms, the hot tub and the home office. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Gallery carousel
8 slides · Just Listed
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. Swipe for the lanai, the rooms, the hot tub and the home office. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Frame carousel
8 slides · Just Listed
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. Swipe for the lanai, the rooms, the hot tub and the home office. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Estate carousel
8 slides · Just Listed
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. Swipe for the lanai, the rooms, the hot tub and the home office. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Stack carousel
8 slides · Just Listed
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. Swipe for the lanai, the rooms, the hot tub and the home office. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
Grid carousel
8 slides · Just Listed
Grill with a pond view. 🏡 Just listed in West Melbourne Lakes: 2741 Cassara Lane, Melbourne. Swipe for the lanai, the rooms, the hot tub and the home office. 💰 Listed at $899,000. Come see it this week. 📞 Call Ray: 321.555.0142 📞 Call Lucia: 321.555.0143
05
Meta ads
Images in every ad size, with the ad text written for you.
Pond ad
Feed 4:5, square 1:1, story 9:16
- Primary text
- Grill with a pond view in West Melbourne Lakes. 4 beds, 3.5 baths, a hot tub on the screened lanai and a 3-car garage. Listed at $899,000.
- Headline
- Outdoor kitchen, pond view
- Description
- 4 bed, 3.5 bath, hot tub
Rooms ad
Feed 4:5, square 1:1, story 9:16
- Primary text
- See every room before you visit: kitchen, living room, primary suite and a home office. 3,100 sq ft in West Melbourne Lakes.
- Headline
- Inside 2741 Cassara Lane
- Description
- See all 85 photos
Seller ad
Feed 4:5, square 1:1, story 9:16
- Primary text
- Just sold in West Melbourne Lakes. Thinking about selling? Ask Ray or Lucia what your home is worth. We will tell you.
- Headline
- Just sold in Melbourne
- Description
- Get your home's value
06
Print-ready files for the open house table, the mailbox and the front door.
Open-house folder, outside
9 × 12 in, folded
Open-house folder, inside
Welcome note, the facts and a pocket
Buyer flyer
Letter, quick facts and the short description
Booklet
8 letter pages
Brochure
Letter tri-fold, outside and inside
Postcards
6 × 9 in, Just Listed and Just Sold
Door hangers
4.25 × 11 in, three stages